After a virtual year, M2i and 4TU,HTM will organize a live Business Awareness Course on 15, 16 and 17 September 2021. The three-day course will zoom in on the pronounced differences between a business innovation environment and an academic research environment.

Our aim is to create awareness for the business aspects of innovation. We will address working in an industrial innovation environment and the value and organization of industrial-academic collaborations. The course will be organized near Eindhoven and includes 2 overnight stays. The course is free of charge if you are in the M2i or 4TU.HTM programme.

During this course you will:

  • learn about public private partnerships;
  • learn how to participate in an open innovation project;
  • get to know how big and small companies in the Netherlands cope with innovation;
  • learn about the cultural and social aspects of working in multicultural groups;
  • visit highly innovative companies;
  • get to know the challenges related to circular economy;
  • work in groups on your own business case.

There will also be plenty of room in the programme for social interaction.

For practical info and registration please go to:

Your contact at M2i: Jan Dirk Kamminga  []